As a general rule of thumb, ecommerce websites and regular websites are vastly different. An ecommerce website requires much more, this includes customization features on product pages, a safe and reliable checkout and special tools to help both the business owner and customer before, during and after a sale is made. All of the best ecommerce websites share the same features and functionality. An ecommerce website designer needs to know all of this in order to create a website that will be able to effectively conduct business online. Their expertise should include that of shopping cart functionality, website usability with products, secure payment processing and more. The website designer you look for must have all of the specific skills to build ecommerce websites and not just simple information brochure type websites.
Hiring your own ecommerce website designer however, can be very expensive considering all of the features that must be added to the website. A much less expensive and simpler way to build an online store is to use an ecommerce software solution. Setting everything up is easy and they even have tools to help you market your brand new ecommerce website to the world. It takes care of all the basic needs of an ecommerce website and can be used instead of hiring a designer. Not only is it affordable, but it is extremely reliable and solves all of your basic ecommerce needs.